Prevention, Including Awareness Raising and Advocacy

Violence against women and girls is preventable, and prevention remains central to UN Women’s work in addressing its root causes, including harmful social norms and unequal gender power dynamics. Risk factors such as limited education, childhood exposure to violence, harmful use of alcohol, and societal attitudes that normalize violence and gender inequality increase the likelihood of experiencing or perpetrating violence against women and girls.75 Effective prevention requires mitigating these risk factors while amplifying protective measures such as promoting healthy relationships, fostering gender equality, and creating supportive environments. UN Women has been instrumental in influencing intergovernmental processes, such as the UN General Assembly76 and CSW,77 to prioritize VAWG prevention. Together with partners, UN Women has integrated prevention into government agendas through the development of NAPs and prevention strategies. Foundational documents like the UN Prevention Framework78 and the RESPECT framework79 have been critical in fostering a shared understanding and a coordinated approach across diverse stakeholders. In 2022 and 2023, UN Women led evidence-based prevention interventions grounded in the RESPECT framework’s seven strategic areas.80 These initiatives addressed the root causes of VAWG through interconnected strategies, including shifting harmful norms in families, through sports and within institutions; mobilizing communities; engaging men and boys, as well as religious and traditional leaders; supporting women’s agency and economic empowerment; and partnering with the private sector to ensure safe workplaces and communities where women and girls can thrive free from violence. 

Specific examples of UN Women’s work include:

• RESPECT Framework was implemented in Ethiopia, Kenya, Tanzania, Uganda, and Zimbabwe, reaching community leaders and policymakers.
• UN Women ACRO, in collaboration with PAHO, adapted the RESPECT Global Framework to Latin America and the Caribbean and promoted capacity building workshops in Chile and Bolivia with the participation of more than 130 policymakers.
• Sport-based programs:
  • Get into Rugby Plus engaged 629 children and trained 50% female coaches in Fiji and Samoa.
• Community mobilization:
  • SASA! Together expanded in Uganda, training 1,500+ activists to challenge GBV norms.
  • Strengthening Peaceful Village in Kiribati led to 1,200 community-led actions that reduced household violence.
• The UN Women Foundations Programme was rolled out in Grenada, Guyana, Jamaica and Trinidad and Tobago, engaging over 2,000 facilitators and young people on GBV prevention in and out of school programmes
• Evidence-based prevention was promoted through resources like the VAW Prevention Programming Guide, Voices Against Violence curriculum. Prevention efforts engaged youth, and faith organizations to challenge norms and catalyse behaviour change.   ROAP also launched a regional storytelling initiative, empowering women and LGBTQI+ advocates to challenge harmful norms through public speaking.
• In 2024, UN Women expanded its convening role, leveraging the UN-Women and the European Union in 2023 committed to a 22-million-euro Advocacy, Coalition Building and Transformative Feminist Action to End Violence Against Women (ACT) Programme in Latin America and Africa to counter backlash against gender equality and mobilize resources for women’s rights organizations.

Violence against women and girls and harmful practices are rooted in harmful social norms, beliefs, and attitudes. To address this, Spotlight Initiative supported prevention strategies that promoted equality and inclusion, including campaigns to end violence against women and transform harmful social norms, beliefs, and attitudes, as well as educational tools.

For example, the Initiative helped develop the mobile app Secrets of Sary Kol, an innovative approach to the prevention of child or forced marriage in Kyrgyzstan. Co-designed with adolescent girls, the game improves players’ understanding of child marriage as a crime, offers suggestions of how to support those encountering child marriage, and raises girls’ confidence to refuse forced unions and make independent decisions. Selected as a finalist in the international competition Games for Change, Secrets of Sary Kol has raised awareness on child or forced marriage and promoted a shift in attitudes and behaviours on gender equality and violence against women and girls in Kyrgyzstan.

Engaging men and boys is a critical strategy for changing behaviours and ending violence against women and girls. With the Initiative’s support, nearly 6 million men and boys have received information on positive masculinity, respectful family relationships, and non-violent conflict resolution. Additionally, over 8,000 villages and communities across 17 Spotlight Initiative programmes have established advocacy platforms to promote gender-equitable norms, attitudes, and behaviours. 

Over the course of the Initiative, over 800 campaigns — organized through events, social media, TV, newspapers, and radio — were launched across 32 countries, reaching an audience of nearly 384 million with locally designed messages and behaviour change methodologies. Additionally, over 6 million people participated in community dialogues supported by the Initiative, fostering change at the community level in harmful social norms, stereotypes, and behaviours over time. 

In Niger, for example, following the African Girls Summit in 2021, the feminist organization Fada de Filles (Girls' Fada) was founded, with the Initiative’s support. A "Fada" is a community space for dialogue, decision-making, and solidarity traditionally reserved for men and boys. Spotlight Initiative supported young girls to “appropriate” this concept and create their own space to raise awareness, and publicly advocate for social norm change. In the spirit of peer-to-peer mentoring, the "Fada des Filles" brings together young girls from various professional and academic backgrounds who lead discussions on a range of intersecting issues - including female genital mutilation, gender-based violence, menstrual hygiene management, and climate change and disaster risk reduction - and advocate for gender responsive solutions (i.e. solutions that center gender equality). These girls serve as role models and "elders" for other young girls and boys, helping to transform social norms and promote gender equality in their communities over time. 

In Honduras, the Cure Violence model was implemented in areas that had a high prevalence of gang wars and trafficking networks. It focused on changing norms through community dialogues, with violence interrupters spending more than over 43,000 hours working with various community members to change social and gender norms over time. Through this work under the Cure Violence model, violence interrupters averted nearly 1,800 volatile incidents involving more than 724 women and girls across 25 neighborhoods in the Choloma and San Pedro Sula areas of Honduras. Out of the total cases managed, nearly 65 per cent of them involved the prevention of femicide. 

In support of the UNFPA GBV Operational Plan, Flourish, UNFPA leads prevention efforts, emphasizing comprehensive sexuality education (CSE) as a key strategy for GBV prevention and gender equality. The EmpowerED! programme, launched in partnership with Global Affairs Canada, embodies this approach, reaching nearly 7.5 million adolescents and youth across 10 countries (Argentina, Benin, Colombia, Ethiopia, Ghana, Malawi, Moldova, the Philippines, Tunisia, and Zambia). Similar initiatives have been implemented in the Pacific, where UNFPA revised CSE curricula in six countries (Fiji, Vanuatu, FSM, Kiribati, Solomon Islands, and Tonga) to align with international standards. 

UNFPA also integrates GBV prevention within health systems, partnering with Ministries of Health through initiatives like the EU4GE Joint Project in Eastern Europe and Central Asia and a regional collaboration with the League of Arab States, supporting training to prevent violence against women and integrate prevention into primary health care. 

Community engagement remains central to UNFPA’s prevention efforts. The Arab States Regional Office has led regional campaigns in partnership with religious institutions such as Al Azhar to prevent GBV and harmful practices. In Latin America and the Caribbean (LAC), UNFPA conducted a regional systematization across 18 countries, mapping good practices and sharing findings with 15 governments to advocate for increased investment in evidence-based prevention programmes. 

To further advance GBV prevention in educational settings, UNFPA developed the ‘4 Steps to GBV Prevention’ toolkit, a pedagogical resource implemented in six LAC countries (Bolivia, Argentina, Uruguay, Panama, the Dominican Republic, and Peru). 

Following UN Action’s publication ‘Early Warning Indicators of CRSV Matrix’, which lists the early warning signs that allow prompt action to prevent instances of CRSV, and its socialisation in-country, UN Action developed and launched the Framework for the Prevention of CRSV, which serves as guidance to better understand what it means, and what it takes, to prevent conflict-related sexual violence at its onset (primary prevention) and to prevent further harm from happening once it has occurred (secondary prevention). UN Action piloted the roll-out of the Prevention Framework in Ukraine in 2023, and is anticipating further implementation in other situations of concern. 

OHCHR has been taking part in the UNiTE Campaign/16 Days of Activism every year with various activities and communications, providing support to field presences through the preparation of key messages and with the organization of joint events with partners. Every year, OHCHR commemorates the International Day for Women Human Rights Defenders as part of the UNiTE/16 Days campaign, highlighting the violence they face and the historical and present role they play in conflict prevention, conflict and post-conflict situations. OHCHR has made the case for sustained funding and support for women peacebuilders, including women human rights defenders, organisations, and movements, as an essential prerequisite for addressing and eliminating gender-based violence. 

As part of the 16 Days of Activism against Gender-based Violence yearly campaign, UNODC promoted several awareness-raising initiatives, including: 

• Algeria:  launch of a short movie with famous male influencers expressing support to women victims of violence
• Namibia:  launch of the National Namibian Gender Base Violence Database. Developed with the support of UNODC, the Database uses administrative data to track the outcomes of a reported case along the multisectoral continuum of care, to its criminal process outcomes. 

Other activities: 

• UNODC in collaboration with Mauritania organized a campaign in Mauritanian high schools to combat unconscious gender stereotypes and create vocations to the professions of defense, security, and justice among young Mauritanian girls.
• UNODC organized three awareness-raising sessions on Prisoner and Human Rights for Women and Juvenile Inmates with the Sindh Prison Department in Pakistan.
• Cambodia: UNODC raised awareness on support available for victims though a six-month public information campaign. 
• Mexico:  UNODC joined the conversation on how sport can be a vehicle towards gender equality in the podcast Cancha Naranja, tu espacio seguro. This podcast addresses the different strategies to eradicate violence and gender inequalities both on and off the playing field. 

Within the framework of the joint programme “HAYA: Eliminating violence against women in the West Bank and Gaza Strip”, UNODC conducted an awareness-raising campaign that promoted essential services available to victims and survivors of gender-based violence in the State of Palestine. The Office also organized six awareness-raising workshops for service providers dealing with survivors and victims of violence.  

In 2024, IOM in alignment with institutional commitments made against the 2021-2025 roadmap of the Call to Action to protect against GBV in emergencies, advanced gender equality and the prevention of gender-based violence through our programmatic interventions aimed at protective outcomes. Recognizing that gender inequality and power imbalances lie at the root causes of GBV, IOM has further reinforced the third pillar of the Institutional Framework for Addressing GBV in Crises, which focuses on GBV prevention. This effort has been achieved through a key partnership with Raising Voices enabling IOM to implement the SASA! Together approach, an evidence-based community mobilization methodology that supports communities in creating positive and sustainable changes in social norms that perpetuate violence against women.   

The approach has been piloted at both community level and using an institutional strengthening modality by four IOM Country Offices including Bangladesh, South Sudan, Iraq, and Pakistan. In 2024, IOM conducted its second training on SASA! Together, focusing on the critical fundamentals of the “Set Up” and “Start” phases of the methodology. This training equipped IOM staff and partners across 17 countries with the tools and knowledge to implement the structured approach in their respective contexts.

FAO has enhanced its efforts to prevent and mitigate GBV through community-driven initiatives, including Dimitra Clubs, Farmer Field Schools (FFS), Youth and Junior Farmer Field and Life Schools (YJFFLS), Women’s Empowerment Farmer Business School (WE-FBS), and the Safe Access to Fuel and Energy (SAFE) approach. These programmes empower individuals and foster collective action, effectively addressing gender inequalities and enhancing safety. By engaging both women and men, they create platforms for dialogue, social norms shift education, and shared responsibility, driving positive change in communities and contributing to the reduction of GBV risks. 

FAO has enhanced its efforts to prevent and mitigate GBV through community-driven initiatives, including Dimitra Clubs, Farmer Field Schools (FFS), Youth and Junior Farmer Field and Life Schools (YJFFLS), Women’s Empowerment Farmer Business School (WE-FBS), and the Safe Access to Fuel and Energy (SAFE) approach. These programmes empower individuals and foster collective action, effectively addressing gender inequalities and enhancing safety. By engaging both women and men, they create platforms for dialogue, social norms shift education, and shared responsibility, driving positive change in communities and contributing to the reduction of GBV risks. 

The prevention of violence against women and girls through changes in behaviours, practices and attitudes is a core strategic priority of the UN Trust Fund, and one of the three outcome areas in its Strategic Plan 2021-2025.

Between 2021 and 2024, an average of 80% of initiatives supported by the UN Trust Fund per year included strategies to prevent violence against women and girls.

In the same period, grantee partners engaged 39,261 community leaders, 7,325 faith leaders, 11,843 traditional leaders and 16,702 youth leaders to publicly advocate for changes in behaviours, practices and attitudes towards violence against women and girls, including changing harmful practices.

Almost 361,000 women and girls were supported between 2021 and 2024 to build skills and capacities in self-efficacy, agency, assertiveness and self-confidence through support from UN Trust Fund grantees (for example, through economic and social empowerment initiatives as a protective factor against violence against women and girls). An average of 316 evidence and/or practice-based methodologies, approaches or models were developed and/or implemented every year to achieve or advance changes in behaviour and social norms aimed at preventing violence against women and girls through UN Trust Fund grantees.

For instance, in 2024, Leap Girl Africa used podcast and in-person sessions with couples in Cameroon to foster dialogue and reflection within intimate partnerships, helping challenge harmful beliefs about gender roles and redefine what healthy, equitable relationships can look like. The intervention led to measurable shifts in social norms and reported rates of emotional and physical intimate partner violence nearly halved within three months. Jan Sahas in India established balika panchayats (girls' councils) that engaged 1,542 girls in leadership development, equipping them with legal literacy and negotiation skills. They also conducted awareness sessions for men and boys addressing issues such as consent. School-based programmes reached 23,498 students.