Prevention, Including Awareness Raising and Advocacy

Ending violence against women and girls requires transforming the social norms, attitudes, and power relations that drive it. Spotlight Initiative implements evidence-based, whole-of-society prevention approaches that engage a range of stakeholders, including communities, schools, traditional and religious leaders, men and boys, to promote gender-equitable norms and behaviours.

In 2025, in Ecuador, the Initiative’s prevention campaigns promoting non-violent masculinities reached approximately 2 million people, contributing to increased public awareness of gender equality and GBV. In Uganda, nearly 27,000 community members were mobilized through the SASA! Together model, with reported shifts in community attitudes toward GBV. 

In Sierra Leone, the rollout of life skills curricula reached 72,000 learners nationwide, contributing to the integration of GBV prevention across the education sector. Through the Initiative's support, teachers were trained across 80 schools to deliver the Child and Adolescent Health and Life Skills (CAHLS) curriculum. Learners engaged with structured content on GBV prevention, sexual and reproductive health and rights (SRHR), and gender norms, strengthening their knowledge, skills and agency.

In Zambia, with the Initiative’s support, 400 trained teachers reached over 24,000 learners through the Connect with Respect methodology, while the Initiative engaged faith and traditional leaders in gender-transformative training, resulting in public commitments to eradicate GBV. At the global level, the Initiative’s #WithHer campaign generated approximately 28.7 million social media views and impressions, an 86 per cent increase from 2024, reaching mainstream audiences with behaviour change messaging on masculinity, image-based sexual violence, and gender equality.

Prevention programming that engages diverse actors across multiple levels of society, from communities and schools to digital platforms and global campaigns, generates the mutually reinforcing shifts in norms and behaviours that siloed, single-sector approaches cannot achieve. 

In 2025, UN Women significantly expanded evidence-based prevention and advocacy to address the root causes of violence against women and girls. Building on the RESPECT framework, prevention efforts were scaled and adapted across regions, including Latin America and the Caribbean, and reinforced through the rollout of an updated RESPECT 2.0 framework, integrating new evidence, humanitarian applications and intersectional risk mitigation approaches. 

UN Women supported 93 countries to develop or implement prevention strategies and action plans, alongside the development of a dedicated global prevention strategy positioning prevention as a central pillar across normative, coordination and operational work. 

Capacity-building efforts included a regional Training of Trainers in West and Central Africa, equipping stakeholders from 15 countries (with reach across 24 countries) to implement evidence-based prevention programming. The RESPECT Framework was localized and adapted to Latin America and the Caribbean, integrating concrete policy examples from the region and building capacities of government authorities, public servants, and civil society to implement the evidence‑based interventions promoted by the framework in Bolivia, Chile, and Ecuador. 

Community-based programming, youth engagement, and partnerships with civil society, faith actors and local institutions contributed to shifts in harmful social norms, including through 76 initiatives across 39 countries globally. Concrete country-level results included:

• In Malawi, 1,893 child marriages were dissolved, enabling girls’ return to school
• In Pakistan, over 80 stakeholders across six provinces contributed to the development of a National Prevention Action Plan

UN Women also strengthened its global convening and advocacy role, including through implementation of the EU-funded ACT programme supporting feminist movements and countering backlash. High-level advocacy engagements, including global events with over 150 participants, advanced commitments to safe work environments and accelerated ratification of ILO Convention 190.

Innovative approaches—including engagement with men and boys, private sector partnerships and storytelling initiatives—further reinforced prevention as a central pillar linking policy, community engagement and behavior change.

Overall, these efforts strengthened prevention ecosystems by connecting policy frameworks, evidence generation, community mobilization and global advocacy to drive sustainable change.

Since 2024, UNFPA has significantly strengthened its GBV prevention through a series of strategic and evidence-driven initiatives: 

• The organization undertook a comprehensive internal mapping of GBV prevention programmes across regions, which, combined with a global literature review on “what works”, has informed the development of new internal guidance on GBV prevention. This forthcoming guidance is designed to support country offices in planning, implementing, and scaling evidence-based interventions, while ensuring alignment with UNFPA’s Strategic Plan and its gender strategy Agency, Choice and Access and GBV Operational Plan, Flourish. It reinforces work across legal reform, social norms transformation, youth empowerment, and feminist movement strengthening.
• UNFPA has deepened the integration of GBV prevention into comprehensive sexuality education (CSE). This includes the development of a forthcoming  policy brief that leverages the potential of CSE for GBV prevention, alongside operational guidance that translates evidence into practical steps for integrating violence prevention intervention components,   gender-transformative approaches and trauma-informed approaches into CSE programming. UNFPA is also building the evidence base on how CSE contributes to preventing violence and the impact of CSE in improving access to GBV services.
• Through the Women at the Centre (WAC) programme, UNFPA community outreach efforts focused on adapting social and gender norms change theory into local contexts in five countries including Azerbaijan, El Salvador, Indonesia, Madagascar, and Zimbabwe.  Countries adapted UNFPA’s Global Social and Gender Norms Change Toolkit or other globally recognized prevention models like SASA! targeting women leaders, adolescents, caregivers/adults, and religious/community leaders. UNFPA additionally  implemented diverse TFGBV awareness initiatives through the WAC programme, such as media training and educational game kits in El Salvador and the development of public booklets in Indonesia. Madagascar and Zimbabwe utilized community outreach and radio campaigns during the 16 Days of Activism to address digital safety and online violence. These integrated efforts across the four countries focused on adapting social and gender norms change theory to local contexts to better protect women and youth in virtual environments.
• UNFPA, together with UNWOMEN, WHO and UNDP, has developed forthcoming guidance on the Dos and Don’ts of Engaging Men and Boys, emphasizing that such efforts must remain accountable to women’s rights movements, challenge harmful masculinities and power imbalances, adopt intersectional approaches, and avoid diverting resources from women- and girl-centred programming.
• UNFPA is piloting innovative approaches such as a digital redirection intervention to counter online sexual and reproductive health and rights (SRHR) misinformation and gendered disinformation, linking young people to accurate information and services. Together, these efforts reflect a more integrated, systemic, and forward-looking prevention agenda.
• UNFPA ASRO technically supported the establishment of a regional digital hub on child marriage in the Arab region through the launch of the Regional Action Forum (RAF) website in 2025, which is hosted and coordinated by UNICEF. The digital hub hosts over 80 technical and advocacy resources, strengthening access to evidence, visibility, and cross-country learning among UN agencies, CSOs, iNGOs, academia, and women’s rights organisations.
• UNFPA Morocco supported the Aman Laki - an innovative digital solution for GBV prevention and response, providing women, especially survivors and those in vulnerable situations, with easy access to integrated support services. Through a user-friendly interface, the platform enables online requests, connects users to listening centers and specialized services, and facilitates referrals to multisectoral institutions, including pathways for support and economic empowerment.
• UNFPA Sudan strengthened the role of Women-Led Organizations (WLOs) as frontline GBV responders by supporting localization efforts through technical and financial assistance, coordination platforms, and increased visibility. This enhanced their capacity, representation, and influence, ensuring grassroots women’s leadership is better integrated into humanitarian, peacebuilding, and recovery processes.

In June 2025, UNODC delivered a presentation at a side event of the 59th session of the Human Rights Council on “Protection from Domestic Violence: Breaking Cycles, Building Peace”. The event explored domestic violence from different perspectives, with UNODC highlights its work on criminal justice responses and the preventive potential of the femicide review methodology.  

Through its advocacy, movement-building and community mobilization efforts in 2025, the UN Trust Fund convened 11 global advocacy events featuring 28 grantee partners, facilitated 20 country and regional networking events involving 68 grantee partners, and co-created 83 public advocacy and visibility platforms amplifying feminist advocacy and frontline evidence.

Violence against women and girls is preventable, and prevention remains central to UN Women’s work in addressing its root causes, including harmful social norms and unequal gender power dynamics. Risk factors such as limited education, childhood exposure to violence, harmful use of alcohol, and societal attitudes that normalize violence and gender inequality increase the likelihood of experiencing or perpetrating violence against women and girls.75 Effective prevention requires mitigating these risk factors while amplifying protective measures such as promoting healthy relationships, fostering gender equality, and creating supportive environments. UN Women has been instrumental in influencing intergovernmental processes, such as the UN General Assembly76 and CSW,77 to prioritize VAWG prevention. Together with partners, UN Women has integrated prevention into government agendas through the development of NAPs and prevention strategies. Foundational documents like the UN Prevention Framework78 and the RESPECT framework79 have been critical in fostering a shared understanding and a coordinated approach across diverse stakeholders. In 2022 and 2023, UN Women led evidence-based prevention interventions grounded in the RESPECT framework’s seven strategic areas.80 These initiatives addressed the root causes of VAWG through interconnected strategies, including shifting harmful norms in families, through sports and within institutions; mobilizing communities; engaging men and boys, as well as religious and traditional leaders; supporting women’s agency and economic empowerment; and partnering with the private sector to ensure safe workplaces and communities where women and girls can thrive free from violence. 

Specific examples of UN Women’s work include:

• RESPECT Framework was implemented in Ethiopia, Kenya, Tanzania, Uganda, and Zimbabwe, reaching community leaders and policymakers.
• UN Women ACRO, in collaboration with PAHO, adapted the RESPECT Global Framework to Latin America and the Caribbean and promoted capacity building workshops in Chile and Bolivia with the participation of more than 130 policymakers.
• Sport-based programs:
  • Get into Rugby Plus engaged 629 children and trained 50% female coaches in Fiji and Samoa.
• Community mobilization:
  • SASA! Together expanded in Uganda, training 1,500+ activists to challenge GBV norms.
  • Strengthening Peaceful Village in Kiribati led to 1,200 community-led actions that reduced household violence.
• The UN Women Foundations Programme was rolled out in Grenada, Guyana, Jamaica and Trinidad and Tobago, engaging over 2,000 facilitators and young people on GBV prevention in and out of school programmes
• Evidence-based prevention was promoted through resources like the VAW Prevention Programming Guide, Voices Against Violence curriculum. Prevention efforts engaged youth, and faith organizations to challenge norms and catalyse behaviour change.   ROAP also launched a regional storytelling initiative, empowering women and LGBTQI+ advocates to challenge harmful norms through public speaking.
• In 2024, UN Women expanded its convening role, leveraging the UN-Women and the European Union in 2023 committed to a 22-million-euro Advocacy, Coalition Building and Transformative Feminist Action to End Violence Against Women (ACT) Programme in Latin America and Africa to counter backlash against gender equality and mobilize resources for women’s rights organizations.

Violence against women and girls and harmful practices are rooted in harmful social norms, beliefs, and attitudes. To address this, Spotlight Initiative supported prevention strategies that promoted equality and inclusion, including campaigns to end violence against women and transform harmful social norms, beliefs, and attitudes, as well as educational tools.

For example, the Initiative helped develop the mobile app Secrets of Sary Kol, an innovative approach to the prevention of child or forced marriage in Kyrgyzstan. Co-designed with adolescent girls, the game improves players’ understanding of child marriage as a crime, offers suggestions of how to support those encountering child marriage, and raises girls’ confidence to refuse forced unions and make independent decisions. Selected as a finalist in the international competition Games for Change, Secrets of Sary Kol has raised awareness on child or forced marriage and promoted a shift in attitudes and behaviours on gender equality and violence against women and girls in Kyrgyzstan.

Engaging men and boys is a critical strategy for changing behaviours and ending violence against women and girls. With the Initiative’s support, nearly 6 million men and boys have received information on positive masculinity, respectful family relationships, and non-violent conflict resolution. Additionally, over 8,000 villages and communities across 17 Spotlight Initiative programmes have established advocacy platforms to promote gender-equitable norms, attitudes, and behaviours. 

Over the course of the Initiative, over 800 campaigns — organized through events, social media, TV, newspapers, and radio — were launched across 32 countries, reaching an audience of nearly 384 million with locally designed messages and behaviour change methodologies. Additionally, over 6 million people participated in community dialogues supported by the Initiative, fostering change at the community level in harmful social norms, stereotypes, and behaviours over time. 

In Niger, for example, following the African Girls Summit in 2021, the feminist organization Fada de Filles (Girls' Fada) was founded, with the Initiative’s support. A "Fada" is a community space for dialogue, decision-making, and solidarity traditionally reserved for men and boys. Spotlight Initiative supported young girls to “appropriate” this concept and create their own space to raise awareness, and publicly advocate for social norm change. In the spirit of peer-to-peer mentoring, the "Fada des Filles" brings together young girls from various professional and academic backgrounds who lead discussions on a range of intersecting issues - including female genital mutilation, gender-based violence, menstrual hygiene management, and climate change and disaster risk reduction - and advocate for gender responsive solutions (i.e. solutions that center gender equality). These girls serve as role models and "elders" for other young girls and boys, helping to transform social norms and promote gender equality in their communities over time. 

In Honduras, the Cure Violence model was implemented in areas that had a high prevalence of gang wars and trafficking networks. It focused on changing norms through community dialogues, with violence interrupters spending more than over 43,000 hours working with various community members to change social and gender norms over time. Through this work under the Cure Violence model, violence interrupters averted nearly 1,800 volatile incidents involving more than 724 women and girls across 25 neighborhoods in the Choloma and San Pedro Sula areas of Honduras. Out of the total cases managed, nearly 65 per cent of them involved the prevention of femicide. 

In support of the UNFPA GBV Operational Plan, Flourish, UNFPA leads prevention efforts, emphasizing comprehensive sexuality education (CSE) as a key strategy for GBV prevention and gender equality. The EmpowerED! programme, launched in partnership with Global Affairs Canada, embodies this approach, reaching nearly 7.5 million adolescents and youth across 10 countries (Argentina, Benin, Colombia, Ethiopia, Ghana, Malawi, Moldova, the Philippines, Tunisia, and Zambia). Similar initiatives have been implemented in the Pacific, where UNFPA revised CSE curricula in six countries (Fiji, Vanuatu, FSM, Kiribati, Solomon Islands, and Tonga) to align with international standards. 

UNFPA also integrates GBV prevention within health systems, partnering with Ministries of Health through initiatives like the EU4GE Joint Project in Eastern Europe and Central Asia and a regional collaboration with the League of Arab States, supporting training to prevent violence against women and integrate prevention into primary health care. 

Community engagement remains central to UNFPA’s prevention efforts. The Arab States Regional Office has led regional campaigns in partnership with religious institutions such as Al Azhar to prevent GBV and harmful practices. In Latin America and the Caribbean (LAC), UNFPA conducted a regional systematization across 18 countries, mapping good practices and sharing findings with 15 governments to advocate for increased investment in evidence-based prevention programmes. 

To further advance GBV prevention in educational settings, UNFPA developed the ‘4 Steps to GBV Prevention’ toolkit, a pedagogical resource implemented in six LAC countries (Bolivia, Argentina, Uruguay, Panama, the Dominican Republic, and Peru). 

Following UN Action’s publication ‘Early Warning Indicators of CRSV Matrix’, which lists the early warning signs that allow prompt action to prevent instances of CRSV, and its socialisation in-country, UN Action developed and launched the Framework for the Prevention of CRSV, which serves as guidance to better understand what it means, and what it takes, to prevent conflict-related sexual violence at its onset (primary prevention) and to prevent further harm from happening once it has occurred (secondary prevention). UN Action piloted the roll-out of the Prevention Framework in Ukraine in 2023, and is anticipating further implementation in other situations of concern. 

OHCHR has been taking part in the UNiTE Campaign/16 Days of Activism every year with various activities and communications, providing support to field presences through the preparation of key messages and with the organization of joint events with partners. Every year, OHCHR commemorates the International Day for Women Human Rights Defenders as part of the UNiTE/16 Days campaign, highlighting the violence they face and the historical and present role they play in conflict prevention, conflict and post-conflict situations. OHCHR has made the case for sustained funding and support for women peacebuilders, including women human rights defenders, organisations, and movements, as an essential prerequisite for addressing and eliminating gender-based violence.