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Violence against women and girls and harmful practices are rooted in harmful social norms, beliefs, and attitudes. To address this, Spotlight Initiative supported prevention strategies that promoted equality and inclusion, including campaigns to end violence against women and transform harmful social norms, beliefs, and attitudes, as well as educational tools.

For example, the Initiative helped develop the mobile app Secrets of Sary Kol, an innovative approach to the prevention of child or forced marriage in Kyrgyzstan. Co-designed with adolescent girls, the game improves players’ understanding of child marriage as a crime, offers suggestions of how to support those encountering child marriage, and raises girls’ confidence to refuse forced unions and make independent decisions. Selected as a finalist in the international competition Games for Change, Secrets of Sary Kol has raised awareness on child or forced marriage and promoted a shift in attitudes and behaviours on gender equality and violence against women and girls in Kyrgyzstan.

Engaging men and boys is a critical strategy for changing behaviours and ending violence against women and girls. With the Initiative’s support, nearly 6 million men and boys have received information on positive masculinity, respectful family relationships, and non-violent conflict resolution. Additionally, over 8,000 villages and communities across 17 Spotlight Initiative programmes have established advocacy platforms to promote gender-equitable norms, attitudes, and behaviours. 

Over the course of the Initiative, over 800 campaigns — organized through events, social media, TV, newspapers, and radio — were launched across 32 countries, reaching an audience of nearly 384 million with locally designed messages and behaviour change methodologies. Additionally, over 6 million people participated in community dialogues supported by the Initiative, fostering change at the community level in harmful social norms, stereotypes, and behaviours over time. 

In Niger, for example, following the African Girls Summit in 2021, the feminist organization Fada de Filles (Girls' Fada) was founded, with the Initiative’s support. A "Fada" is a community space for dialogue, decision-making, and solidarity traditionally reserved for men and boys. Spotlight Initiative supported young girls to “appropriate” this concept and create their own space to raise awareness, and publicly advocate for social norm change. In the spirit of peer-to-peer mentoring, the "Fada des Filles" brings together young girls from various professional and academic backgrounds who lead discussions on a range of intersecting issues - including female genital mutilation, gender-based violence, menstrual hygiene management, and climate change and disaster risk reduction - and advocate for gender responsive solutions (i.e. solutions that center gender equality). These girls serve as role models and "elders" for other young girls and boys, helping to transform social norms and promote gender equality in their communities over time. 

In Honduras, the Cure Violence model was implemented in areas that had a high prevalence of gang wars and trafficking networks. It focused on changing norms through community dialogues, with violence interrupters spending more than over 43,000 hours working with various community members to change social and gender norms over time. Through this work under the Cure Violence model, violence interrupters averted nearly 1,800 volatile incidents involving more than 724 women and girls across 25 neighborhoods in the Choloma and San Pedro Sula areas of Honduras. Out of the total cases managed, nearly 65 per cent of them involved the prevention of femicide. 

OHCHR has been taking part in the UNiTE Campaign/16 Days of Activism every year with various activities and communications, providing support to field presences through the preparation of key messages and with the organization of joint events with partners. Every year, OHCHR commemorates the International Day for Women Human Rights Defenders as part of the UNiTE/16 Days campaign, highlighting the violence they face and the historical and present role they play in conflict prevention, conflict and post-conflict situations. OHCHR has made the case for sustained funding and support for women peacebuilders, including women human rights defenders, organisations, and movements, as an essential prerequisite for addressing and eliminating gender-based violence. 

With the support of a psychologist, OHCHR prepared training material on trauma informed interviewing, with a specific focus on survivors of sexual violence, to respond to a growing demand from field colleagues. 

Access to survivor-centred, rights-based essential services is fundamental to addressing gender-based violence and breaking cycles of harm. Quality services not only provide immediate support to survivors but also reinforce prevention, protection, and justice mechanisms. The Initiative has worked to improve the availability, accessibility, and responsiveness of essential services, ensuring that women and girls–particularly those from marginalized communities–receive the support they need.  

Since its inception, the Initiative helped 5.7 million women and girls gain knowledge of available services in their communities. Close to 3 million women and girls have accessed gender-based violence services, including psychosocial support, emergency shelter, medical care, legal aid, and long-term recovery assistance. Strengthening justice sector responses has also been a key focus, with conviction rates for gender-based violence doubling across 13 countries since 2019, resulting in over 13,000 convictions.  

Improving service delivery requires investment in frontline responders. More than 100,000 government service providers have been trained to deliver high-quality, coordinated essential services. This training has helped integrate response to violence against women and girls across multiple sectors, ensuring that survivors receive comprehensive survivor-centred care.  

• In Mali, outreach efforts led by non-governmental organization (NGO) partners expanded access to services, directly reaching 217,959 individuals across nearly 360 communities. Community engagement was a key drive of success, with 025 community leaders trained to identify and report cases of violence, participate in initiatives promoting gender equality, and advocate against all forms of violence. These efforts strengthened local accountability structures and helped establish community-led response mechanisms to prevent and address gender-based violence.  
• In El Salvador, Spotlight Initiative expanded GBV service provision ensuring access to high-quality services for trans women. The Initiative provided unprecedented, targeted support to transwomen, and the LGBTI community more broadly, by helping to establish a specialized clinic delivering medical and psychological services to the trans population in-country. The clinic was successfully registered in the public health system - institutionalizing services and promoting sustainability - and officially recognised as a transgender health and sexual medicine clinic. This helped improve service provision for transwomen and generate new partnerships to support traditionally underserved communities. 
• In Jamaica, the Initiative complemented ongoing efforts to establish Domestic Violence Intervention Centres (DVICs). Applying a survivor-centred approach, these centres expand access to high-quality recovery services for women and girls, particularly in rural areas, and improved long-term recovery outcomes.  The establishment of DVICs, an ongoing effort of the Jamaica Constabulary Force, helps government agencies improve essential service delivery for GBV survivors, including reproductive and health services, counseling, immediate care, referrals, and access to justice. DVICs offer a safe space for women and girls to seek support without fear of judgment or reprisal. 

FAO has enhanced its efforts to prevent and mitigate GBV through community-driven initiatives, including Dimitra Clubs, Farmer Field Schools (FFS), Youth and Junior Farmer Field and Life Schools (YJFFLS), Women’s Empowerment Farmer Business School (WE-FBS), and the Safe Access to Fuel and Energy (SAFE) approach. These programmes empower individuals and foster collective action, effectively addressing gender inequalities and enhancing safety. By engaging both women and men, they create platforms for dialogue, social norms shift education, and shared responsibility, driving positive change in communities and contributing to the reduction of GBV risks. 

In 2024, IOM in alignment with institutional commitments made against the 2021-2025 roadmap of the Call to Action to protect against GBV in emergencies, advanced gender equality and the prevention of gender-based violence through our programmatic interventions aimed at protective outcomes. Recognizing that gender inequality and power imbalances lie at the root causes of GBV, IOM has further reinforced the third pillar of the Institutional Framework for Addressing GBV in Crises, which focuses on GBV prevention. This effort has been achieved through a key partnership with Raising Voices enabling IOM to implement the SASA! Together approach, an evidence-based community mobilization methodology that supports communities in creating positive and sustainable changes in social norms that perpetuate violence against women.   

The approach has been piloted at both community level and using an institutional strengthening modality by four IOM Country Offices including Bangladesh, South Sudan, Iraq, and Pakistan. In 2024, IOM conducted its second training on SASA! Together, focusing on the critical fundamentals of the “Set Up” and “Start” phases of the methodology. This training equipped IOM staff and partners across 17 countries with the tools and knowledge to implement the structured approach in their respective contexts.

Amid the increasing reports of violence against women and girls and the critical need for services that support survivors' recovery, IOM has developed the Survivor’s Support Package to strengthen the second pillar of its institutional framework for addressing GBV in crises (GBViC framework), which aims at addressing the consequences of gender-based violence. This resource provides tools and guidance for a holistic and integrated approach to GBV response services, incorporating and aligning key components such as health, mental health, psychosocial support (MHPSS), and other essential services provided by IOM to support survivors’ recovery and well-being.  The approach is set to be piloted in 2025 in an IOM mission that has a GBV response ongoing.

As part of the 16 Days of Activism against Gender-based Violence yearly campaign, UNODC promoted several awareness-raising initiatives, including: 

• Algeria:  launch of a short movie with famous male influencers expressing support to women victims of violence
• Namibia:  launch of the National Namibian Gender Base Violence Database. Developed with the support of UNODC, the Database uses administrative data to track the outcomes of a reported case along the multisectoral continuum of care, to its criminal process outcomes. 

Other activities: 

• UNODC in collaboration with Mauritania organized a campaign in Mauritanian high schools to combat unconscious gender stereotypes and create vocations to the professions of defense, security, and justice among young Mauritanian girls.
• UNODC organized three awareness-raising sessions on Prisoner and Human Rights for Women and Juvenile Inmates with the Sindh Prison Department in Pakistan.
• Cambodia: UNODC raised awareness on support available for victims though a six-month public information campaign. 
• Mexico:  UNODC joined the conversation on how sport can be a vehicle towards gender equality in the podcast Cancha Naranja, tu espacio seguro. This podcast addresses the different strategies to eradicate violence and gender inequalities both on and off the playing field. 

Within the framework of the joint programme “HAYA: Eliminating violence against women in the West Bank and Gaza Strip”, UNODC conducted an awareness-raising campaign that promoted essential services available to victims and survivors of gender-based violence in the State of Palestine. The Office also organized six awareness-raising workshops for service providers dealing with survivors and victims of violence.  

In Egypt, the UNODC established the first secure area for female victims of violence at the East Alexandria Court.  

In the State of Palestine, UNODC supported the HAYA Joint Programme, providing comprehensive care for survivors, including psychological counselling and legal assistance.  

In Kyrgyzstan, UNODC developed a one-stop service centre to improve victim assistance strategies and streamline support services.

Following UN Action’s publication ‘Early Warning Indicators of CRSV Matrix’, which lists the early warning signs that allow prompt action to prevent instances of CRSV, and its socialisation in-country, UN Action developed and launched the Framework for the Prevention of CRSV, which serves as guidance to better understand what it means, and what it takes, to prevent conflict-related sexual violence at its onset (primary prevention) and to prevent further harm from happening once it has occurred (secondary prevention). UN Action piloted the roll-out of the Prevention Framework in Ukraine in 2023, and is anticipating further implementation in other situations of concern.