Adoption of technology in the communication between WFP and its beneficiaries (mostly women) through the exchange of calls facilitated by the Complains and Feedback Mechanisms (CFMs) is changing the role that beneficiaries play in a given assistance.
Through Cash-Based-Transfers approach from one side and regular use of CFMs on the other, beneficiaries are turning from ‘passive recipients’ into ‘active stakeholders’: today, they have a choice and they have a voice. The combination of choice/voice is resulting in a powerful tool to empower vulnerable women and men. It is a win-win solution where thanks to first-hand information received by beneficiaries, WFP improves the effectiveness of its programmes and beneficiaries have a say in their assistance.
Today, Jordan CO has one call centre managed by a total of 15 operators, with an average of 500 calls per day out of which 80% calls are answered and closed the same day. If operators receive calls and are not able to solve them immediately, they assign them to focal points for actions. Out of 15 operators, 13 are women. This due to the sensitivity and great empathy that women can show when calls come in.
Lessons learnt on the improved communication between WFP and its beneficiaries are several:
- Challenges can be turned into opportunities ( ex.: Complains feedback mechanisms, ETC-Connect project, SCOPE Platform)
- Considering the beneficiaries as ‘direct stakeholders’ is a powerful boost to assistance effectiveness. Give them voice and hear them is a ‘must’
- Leave them the choice to decide how best use the entitlement is the best way to empower them
- Providing women an opportunity to find the right place in a given assistance does not only mean an increase in their income or a solution to their distress but also an honourable status in the household or community for being listened and respected.
In March 2018, a WFP-wide awareness campaign on PSEA was conducted. This was part of an annual awareness campaign, started in January 2018 and running monthly, on WFP’s values, principles and standards, as reflected in WFP’s Code of Conduct, including protection from sexual exploitation and abuse.
Feb 2017 - Apr 2018 | WFP
Item ID
{05608A08-0010-43A9-9D73-81A7CE0792C6}
Item Path
/UN-Inventory/Home/Measures/Prevention Including AwarenessRaising and Advocacy/Feb 2017 - Apr 2018/WFP
UN Agency
UN Measure
UN Inventory Period
Abstract
Adoption of technology in the communication between WFP and its beneficiaries (mostly women) through the exchange of calls facilitated by the Complains and Feedback Mechanisms (CFMs) is changing the role that beneficiaries play in a given assistance. Through Cash-Based-Transfers approach from one side and regular use of CFMs on the other, beneficiaries are turning from ‘passive recipients’ into ‘active stakeholders’: today, they have a choice and they have a voice. The combination of choice/voice is resulting in a powerful tool to empower vulnerable women and men. It is a win-win solution where thanks to first-hand information received by beneficiaries, WFP improves the effectiveness of its programmes and beneficiaries have a say in their assistance. Today, Jordan CO has one call centre managed by a total of 15 operators, with an average of 500 calls per day out of which 80% calls are answered and closed the same day. If operators receive calls and are not able to solve them immediately, they assign them to focal points for actions. Out of 15 operators, 13 are women. This due to the sensitivity and great empathy that women can show when calls come in. Lessons learnt on the improved communication between WFP and its beneficiaries are several:- Challenges can be turned into opportunities ( ex.: Complains feedback mechanisms, ETC-Connect project, SCOPE Platform)- Considering the beneficiaries as ‘direct stakeholders’ is a powerful boost to assistance effectiveness. Give them voice and hear them is a ‘must’ - Leave them the choice to decide how best use the entitlement is the best way to empower them- Providing women an opportunity to find the right place in a given assistance does not only mean an increase in their income or a solution to their distress but also an honourable status in the household or community for being listened and respected. In March 2018, a WFP-wide awareness campaign on PSEA was conducted. This was part of an annual awareness campaign, started in January 2018 and running monthly, on WFP’s values, principles and standards, as reflected in WFP’s Code of Conduct, including protection from sexual exploitation and abuse.