UNODC promotes the Blue Heart Campaign against Human Trafficking. In the framework of the UNODC Education for Justice Initiative, the Office raised awareness on trafficking in persons through education, working closely with youth and academics to look into key concepts of trafficking and how this affects in particular women and girls, and how education can contribute to crime prevention and promotion of legality and justice. This includes dedicated modules and resources on gender and organized crime, including trafficking in persons. UNODC published an article on gender-responsive approaches in evaluation and programming to better address trafficking in persons (p. 22 ff.)
In Mexico, UNODC supported the development of a videogame called Chuka, which aims to teach children to recognize the most common types of violence against women and girls, and act assertively when facing different representations of such violence.