Ending violence against women and girls requires transforming the social norms, attitudes, and power relations that drive it. Spotlight Initiative implements evidence-based, whole-of-society prevention approaches that engage a range of stakeholders, including communities, schools, traditional and religious leaders, men and boys, to promote gender-equitable norms and behaviours.
In 2025, in Ecuador, the Initiative’s prevention campaigns promoting non-violent masculinities reached approximately 2 million people, contributing to increased public awareness of gender equality and GBV. In Uganda, nearly 27,000 community members were mobilized through the SASA! Together model, with reported shifts in community attitudes toward GBV.
In Sierra Leone, the rollout of life skills curricula reached 72,000 learners nationwide, contributing to the integration of GBV prevention across the education sector. Through the Initiative's support, teachers were trained across 80 schools to deliver the Child and Adolescent Health and Life Skills (CAHLS) curriculum. Learners engaged with structured content on GBV prevention, sexual and reproductive health and rights (SRHR), and gender norms, strengthening their knowledge, skills and agency.
In Zambia, with the Initiative’s support, 400 trained teachers reached over 24,000 learners through the Connect with Respect methodology, while the Initiative engaged faith and traditional leaders in gender-transformative training, resulting in public commitments to eradicate GBV. At the global level, the Initiative’s #WithHer campaign generated approximately 28.7 million social media views and impressions, an 86 per cent increase from 2024, reaching mainstream audiences with behaviour change messaging on masculinity, image-based sexual violence, and gender equality.
Prevention programming that engages diverse actors across multiple levels of society, from communities and schools to digital platforms and global campaigns, generates the mutually reinforcing shifts in norms and behaviours that siloed, single-sector approaches cannot achieve.
Ending violence against women and girls requires transforming the social norms, attitudes, and power relations that drive it. Spotlight Initiative implements evidence-based, whole-of-society prevention approaches that engage a range of stakeholders, including communities, schools, traditional and religious leaders, men and boys, to promote gender-equitable norms and behaviours.
In 2025, in Ecuador, the Initiative’s prevention campaigns promoting non-violent masculinities reached approximately 2 million people, contributing to increased public awareness of gender equality and GBV. In Uganda, nearly 27,000 community members were mobilized through the SASA! Together model, with reported shifts in community attitudes toward GBV.