Prevention, Including Awareness Raising and Advocacy
220 East 42nd Street
New York, NY 10017
Background
Launched in 2017 with an initial investment of over 500 million USD from the European Union, Spotlight Initiative is the United Nations Secretary-General’s High Impact Initiative to end violence against women and girls (EVAWG). Recognized as one of the 12 High-Impact Initiatives – driving progress across the sustainable development goals – Spotlight Initiative represents an unprecedented global effort to address violence against women and girls at scale.
During its first phase (2017- 2023), Spotlight Initiative helped cohere the UN system to implement 34 programmes across five regions. This included two civil society grant-making programmes – established in collaboration with the UN Trust to End Violence against Women and the Women’s Peace and Humanitarian Fund – which helped channel additional resources directly to civil society. By fostering a “One UN” approach under the leadership of the Resident Coordinators at the country level, Spotlight Initiative has leveraged various UN agencies’ complementary expertise, deepened collaboration, and streamlined operational processes, allowing for stronger programme delivery and better results for women and girls.
Through its deep partnerships at country and regional level – including with governments, civil society, faith-based and traditional leaders, academic institutions, media, the private sector, and others – Spotlight Initiative drove significant progress across response and prevention efforts. A strong commitment to meaningful engagement with civil society in particular, including local and grassroots organisations and feminist and women’s rights groups, has been central to the Initiative’s approach, as well. Under its first phase, nearly half of the Initiative’s activity funds were channeled directly to civil society, ensuring local ownership, buy-in, and sustainability of the Initiative's investments. At the global level, the Initiative forged a range of strategic partnerships, including with the Group of Friends, a coalition of 93 UN Member States advocating to end violence against women and girls, and the UN Foundation, which helped launch the WithHer Fund to channel more funding directly to local organizations.
Through its comprehensive approach – working to pass progressive laws and policies, strengthen institutions, deepen prevention programming, improve access to services, and generate data, and by centering partnerships – particularly with civil society – the Initiative has been shown to be 70% to 90% more effective at reducing the prevalence of violence against women and girls than siloed, single-pillar approaches. By aligning its interventions with national and local priorities, Spotlight Initiative works to deepen capacity, political will, and long-term commitment to ending violence against women and girls and advancing gender equality and women’s rights.
Areas of Focus
Unique to the Initiative is a whole-of-society approach that places ending violence against women and girls at the heart of national development priorities and gives local communities the tools they need to address violence in their specific context. The model works to support the development and revision of gender responsive laws and policies; strengthen institutions and data collection on VAWG; promote gender-equitable attitudes and positive social norms, and provide quality services for survivors of violence and their families. It does this work in partnerships with government and, critically, with civil society and women’s movements at every level, enhancing civic space and driving sustainable, transformative change.
The Department of Public Information’s Development Section worked closely with the European Union to launch a strategic partnership, called Spotlight, for ending violence against women and girls on 20 September 2017. This includes an initial pledge of EUR 500 million from the EU to finance programmes on EVAW. DPI developed a website as well as video, web and social media products to raise awareness and drive advocacy. We conducted interviews with and supported media outreach for high-level officials, including the EU European Commissioner for International Cooperation and Development, the Deputy Secretary-General as well as heads of UN Women, UNFPA and UNDP on Spotlight during the 62nd Session of the Commission on the Status of Women.
The Section also continues to support UN Women communications efforts to raise awareness and action around the International Day to End Violence against Women (25 November 2017), cross-promoting advocacy materials across the UN platforms.
All communication messages and products on EVAW were shared across the Department, including with our network of 59 operational United Nations Information Centres who communicate the UN’s work to local audiences in more than 80 local languages.
Implementation of training, capacity building and raise awareness activities for the prevention of Violent Extremism, in which women, as key actor of the local communities play an active and important role.
In line with commitments to the global Call to Action and in accordance with the GBV Guidelines, IOM continues to work to improve GBV prevention and risk mitigation in emergency response operations worldwide. Efforts are geared towards the needs of front-line field staff and, to this end, experts from global support teams in Headquarters deploy experts to provide technical and coordination support to field offices to strengthen GBV prevention. The deployments generate several results, ranging from infrastructural site improvements and establishment of women friendly spaces, to integration of GBV prevention in emergency strategies, creation and dissemination of GBV referral pathways and other information, education and communication materials.
At field level, in South Sudan, IOM is working to strengthen social norms, values and existing capacities that support positive health outcomes, violence prevention and gender quality, and to transform harmful social norms which perpetuate high rates of morbidity and mortality, perpetuate violence against women and girls, and undermine gender quality in the POCs and host communities. In Nigeria, under a joint CCCM, MHPSS and Shelter action plan, IOM carried out awareness raising sessions on GBV targeting IDPs.
Moreover, a second edition of the Site Planning and GBV guidelines has been published, which will be used for training and capacity building purposes, Shelter/NFI Distribution Guidelines completed, and a site planning and GBV video created. IOM also advocates the inclusion of sexual crimes committed against women and girls during conflicts into large-scale victims’ reparations programmes and policies.
In 2017, UN Volunteers hosted by UN Women supported communications and public advocacy of gender equality among communities.
In Togo, the UNV-implemented project Voices Against Violence provided interactive, youth-centred ways for people to talk and learn about relationships and gender equity in a safe and inclusive environment. A total of 500 national volunteer teachers were trained in the principles of respectful and non-violent behaviour. They then delivered the programme in their classes and their communities – multiplying the power of the project by spreading the curriculum to thousands of young Togolese.
Partners for Prevention (P4P) was a UNDP, UNFP, UNV and UN Women regional joint programme for the prevention of violence against women and girls in Asia and the Pacific. It focused on the prevention interventions, capacity development and policy advocacy by working on the ground with local volunteers. Volunteers acted as a bridge between the UN, governments and national and regional partners. In 2017, UN Volunteers served as project coordinators with P4P in Bangladesh, Cambodia, Indonesia, Papua New Guinea, and Viet Nam.
In Afghanistan, UNV supports the Youth-Mullah Gender Volunteer Caravans, through which young Afghan men and women are crafting campaigns and visiting communities in Herat and Balkh provinces to spread their messages of gender equality.
UN Women has embarked on a number of prevention and awareness raising campaigns and advocacy such as “Take a Stand” initiative.
Internally, within the UN system, UN Women is coordinating closely with other UN agencies on issues related to Prevention of and Reporting on Sexual Exploitation and Abuse (by UN personnel)
In addition to this, we have UN Women Prevention of Sexual Exploitation and Abuse (PSEA) focal points in all of our six regions whose roles within UN Women are to:
- communicate their role and raise awareness of the ST/SGB/2003/13;
- to ensure that complaints against the individuals/entities to whom the ST/SGB/2003/13 applies are reported to OIOS;
- to report to the UN Women SEA working group at HQ in order to share any issues, cases or local observations; and gather data for onward reporting;
- to educate the UN Women workforce regarding the prevention of SEA.