Prevention, Including Awareness Raising and Advocacy
220 East 42nd Street
New York, NY 10017
Background
Launched in 2017 with an initial investment of over 500 million USD from the European Union, Spotlight Initiative is the United Nations Secretary-General’s High Impact Initiative to end violence against women and girls (EVAWG). Recognized as one of 12 UN High-Impact Initiatives – driving progress across the sustainable development goals – Spotlight Initiative represents an unprecedented global effort to address violence against women and girls at scale.
During its first phase (2017- 2023), Spotlight Initiative helped cohere the UN system to implement 34 programmes across five regions. This included two civil society grant-making programmes – established in collaboration with the UN Trust to End Violence against Women and the Women’s Peace and Humanitarian Fund – which helped channel additional resources directly to civil society. By fostering a “One UN” approach under the leadership of the Resident Coordinators at the country level, Spotlight Initiative has leveraged various UN agencies’ complementary expertise, deepened collaboration, and streamlined operational processes, allowing for stronger programme delivery and better results for women and girls.
Through its deep partnerships at country and regional level – including with governments, civil society, faith-based and traditional leaders, academic institutions, media, the private sector, and others – Spotlight Initiative drove significant progress across response and prevention efforts. A strong commitment to meaningful engagement with civil society in particular, including local and grassroots organisations and feminist and women’s rights groups, has been central to the Initiative’s approach, as well. Under its first phase, nearly half of the Initiative’s activity funds were channeled directly to civil society, ensuring local ownership, buy-in, and sustainability of the Initiative's investments. At the global level, the Initiative forged a range of strategic partnerships, including with the Group of Friends, a coalition of 93 UN Member States advocating to end violence against women and girls, and the UN Foundation, which helped launch the WithHer Fund to channel more funding directly to local organizations.
Through its comprehensive approach – working to pass progressive laws and policies, strengthen institutions, deepen prevention programming, improve access to services, and generate data, and by centering partnerships – particularly with civil society – the Initiative has been shown to be 70% to 90% more effective at reducing the prevalence of violence against women and girls than siloed, single-pillar approaches. By aligning its interventions with national and local priorities, Spotlight Initiative works to deepen capacity, political will, and long-term commitment to ending violence against women and girls and advancing gender equality and women’s rights.
Areas of Focus
Unique to the Initiative is a whole-of-society approach that places ending violence against women and girls at the heart of national development priorities and supports local communities with the tools they need to address violence in their specific context. The model works by rolling out evidence-based interventions holistically: gender responsive laws and policies; strengthening institutions and data collection on VAWG; promoting gender-equitable attitudes and positive social norms, and providing quality services for survivors of violence and their families. It does this work in partnerships with government and, critically, with civil society - including particularly women's rights organisations – at every level, enhancing civic space and driving sustainable, transformative change.
The prevention of violence against women and girls through changes in behaviours, practices and attitudes is a core strategic priority of the UN Trust Fund, and one of the three outcome areas in its Strategic Plan 2021-2025.
View MoreThe prevention of violence against women and girls through changes in behaviours, practices and attitudes is a core strategic priority of the UN Trust Fund, and one of the three outcome areas in its Strategic Plan 2021-2025.
Between 2021 and 2024, an average of 80% of initiatives supported by the UN Trust Fund per year included strategies to prevent violence against women and girls.
In the same period, grantee partners engaged 39,261 community leaders, 7,325 faith leaders, 11,843 traditional leaders and 16,702 youth leaders to publicly advocate for changes in behaviours, practices and attitudes towards violence against women and girls, including changing harmful practices.
Almost 361,000 women and girls were supported between 2021 and 2024 to build skills and capacities in self-efficacy, agency, assertiveness and self-confidence through support from UN Trust Fund grantees (for example, through economic and social empowerment initiatives as a protective factor against violence against women and girls). An average of 316 evidence and/or practice-based methodologies, approaches or models were developed and/or implemented every year to achieve or advance changes in behaviour and social norms aimed at preventing violence against women and girls through UN Trust Fund grantees.
For instance, in 2024, Leap Girl Africa used podcast and in-person sessions with couples in Cameroon to foster dialogue and reflection within intimate partnerships, helping challenge harmful beliefs about gender roles and redefine what healthy, equitable relationships can look like. The intervention led to measurable shifts in social norms and reported rates of emotional and physical intimate partner violence nearly halved within three months. Jan Sahas in India established balika panchayats (girls' councils) that engaged 1,542 girls in leadership development, equipping them with legal literacy and negotiation skills. They also conducted awareness sessions for men and boys addressing issues such as consent. School-based programmes reached 23,498 students.
In 2024, IOM in alignment with institutional commitments made against the 2021-2025 roadmap of the Call to Action to protect against GBV in emergencies, advanced gender equality and the prevention of gender-based violence through our programmatic interventions aimed at protecti
View MoreIn 2024, IOM in alignment with institutional commitments made against the 2021-2025 roadmap of the Call to Action to protect against GBV in emergencies, advanced gender equality and the prevention of gender-based violence through our programmatic interventions aimed at protective outcomes. Recognizing that gender inequality and power imbalances lie at the root causes of GBV, IOM has further reinforced the third pillar of the Institutional Framework for Addressing GBV in Crises, which focuses on GBV prevention. This effort has been achieved through a key partnership with Raising Voices enabling IOM to implement the SASA! Together approach, an evidence-based community mobilization methodology that supports communities in creating positive and sustainable changes in social norms that perpetuate violence against women.
The approach has been piloted at both community level and using an institutional strengthening modality by four IOM Country Offices including Bangladesh, South Sudan, Iraq, and Pakistan. In 2024, IOM conducted its second training on SASA! Together, focusing on the critical fundamentals of the “Set Up” and “Start” phases of the methodology. This training equipped IOM staff and partners across 17 countries with the tools and knowledge to implement the structured approach in their respective contexts
Violence against women and girls is preventable, and prevention remains central to UN Women’s work in addressing its root causes, including harmful social norms and unequal gender power dynamics.
View MoreViolence against women and girls is preventable, and prevention remains central to UN Women’s work in addressing its root causes, including harmful social norms and unequal gender power dynamics. Risk factors such as limited education, childhood exposure to violence, harmful use of alcohol, and societal attitudes that normalize violence and gender inequality increase the likelihood of experiencing or perpetrating violence against women and girls.75 Effective prevention requires mitigating these risk factors while amplifying protective measures such as promoting healthy relationships, fostering gender equality, and creating supportive environments. UN Women has been instrumental in influencing intergovernmental processes, such as the UN General Assembly76 and CSW,77 to prioritize VAWG prevention. Together with partners, UN Women has integrated prevention into government agendas through the development of NAPs and prevention strategies. Foundational documents like the UN Prevention Framework78 and the RESPECT framework79 have been critical in fostering a shared understanding and a coordinated approach across diverse stakeholders. In 2022 and 2023, UN Women led evidence-based prevention interventions grounded in the RESPECT framework’s seven strategic areas.80 These initiatives addressed the root causes of VAWG through interconnected strategies, including shifting harmful norms in families, through sports and within institutions; mobilizing communities; engaging men and boys, as well as religious and traditional leaders; supporting women’s agency and economic empowerment; and partnering with the private sector to ensure safe workplaces and communities where women and girls can thrive free from violence.
Specific examples of UN Women’s work include:
- RESPECT Framework was implemented in Ethiopia, Kenya, Tanzania, Uganda, and Zimbabwe, reaching community leaders and policymakers.
- UN Women ACRO, in collaboration with PAHO, adapted the RESPECT Global Framework to Latin America and the Caribbean and promoted capacity building workshops in Chile and Bolivia with the participation of more than 130 policymakers.
- Sport-based programs:
- Get into Rugby Plus engaged 629 children and trained 50% female coaches in Fiji and Samoa.
- Community mobilization:
- SASA! Together expanded in Uganda, training 1,500+ activists to challenge GBV norms.
- Strengthening Peaceful Village in Kiribati led to 1,200 community-led actions that reduced household violence.
- The UN Women Foundations Programme was rolled out in Grenada, Guyana, Jamaica and Trinidad and Tobago, engaging over 2,000 facilitators and young people on GBV prevention in and out of school programmes
- Evidence-based prevention was promoted through resources like the VAW Prevention Programming Guide, Voices Against Violence curriculum. Prevention efforts engaged youth, and faith organizations to challenge norms and catalyse behaviour change. ROAP also launched a regional storytelling initiative, empowering women and LGBTQI+ advocates to challenge harmful norms through public speaking.
- In 2024, UN Women expanded its convening role, leveraging the UN-Women and the European Union in 2023 committed to a 22-million-euro Advocacy, Coalition Building and Transformative Feminist Action to End Violence Against Women (ACT) Programme in Latin America and Africa to counter backlash against gender equality and mobilize resources for women’s rights organizations.
FAO has enhanced its efforts to prevent and mitigate GBV through community-driven initiatives, including Dimitra Clubs,
View MoreFAO has enhanced its efforts to prevent and mitigate GBV through community-driven initiatives, including Dimitra Clubs, Farmer Field Schools (FFS), Youth and Junior Farmer Field and Life Schools (YJFFLS), Women’s Empowerment Farmer Business School (WE-FBS), and the Safe Access to Fuel and Energy (SAFE) approach. These programmes empower individuals and foster collective action, effectively addressing gender inequalities and enhancing safety. By engaging both women and men, they create platforms for dialogue, social norms shift education, and shared responsibility, driving positive change in communities and contributing to the reduction of GBV risks.
In support of the UNFPA GBV Operational Plan, Flourish, UNFPA leads prevention efforts, emphasizing comprehensive sexuality education (CSE) as a key strategy for GBV prevention and gender equality.
View MoreIn support of the UNFPA GBV Operational Plan, Flourish, UNFPA leads prevention efforts, emphasizing comprehensive sexuality education (CSE) as a key strategy for GBV prevention and gender equality. The EmpowerED! programme, launched in partnership with Global Affairs Canada, embodies this approach, reaching nearly 7.5 million adolescents and youth across 10 countries (Argentina, Benin, Colombia, Ethiopia, Ghana, Malawi, Moldova, the Philippines, Tunisia, and Zambia). Similar initiatives have been implemented in the Pacific, where UNFPA revised CSE curricula in six countries (Fiji, Vanuatu, FSM, Kiribati, Solomon Islands, and Tonga) to align with international standards.
UNFPA also integrates GBV prevention within health systems, partnering with Ministries of Health through initiatives like the EU4GE Joint Project in Eastern Europe and Central Asia and a regional collaboration with the League of Arab States, supporting training to prevent violence against women and integrate prevention into primary health care.
Community engagement remains central to UNFPA’s prevention efforts. The Arab States Regional Office has led regional campaigns in partnership with religious institutions such as Al Azhar to prevent GBV and harmful practices. In Latin America and the Caribbean (LAC), UNFPA conducted a regional systematization across 18 countries, mapping good practices and sharing findings with 15 governments to advocate for increased investment in evidence-based prevention programmes.
To further advance GBV prevention in educational settings, UNFPA developed the ‘4 Steps to GBV Prevention’ toolkit, a pedagogical resource implemented in six LAC countries (Bolivia, Argentina, Uruguay, Panama, the Dominican Republic, and Peru).
ESCWA, in partnership with the Arab Institute for Women at the Lebanese American University, organized a youth arts competition for the 16 Days of Activism against Gender-Based Violence 2020 to address the theme “Life in Times of Emergency.” To accompany the competition, ESCWA ran a social media campaign throughout the 16 Days, which included facts about violence against women during different types of emergencies. The campaign closed with a panel of women’s rights activists from the region discussing different facets of activism during conflict, revolution and transition.
ESCWA provided an academic module on Gender Justice and Violence against Women in the Arab region to the MA programme on Gender Policies and Women's Rights course at the Saint Joseph University of Beirut.
UNODC supported countries in awareness-raising and advocacy for ending violence against women, including:
UNODC established the GLO.ACT Women's Network of Regional Champions against Trafficking in Persons and Migrant Smuggling, composed of female and male gender champions from Afghanistan, Iran, Iraq and Pakistan.
UNODC supported ICAT events to promote CEDAW General Recommendation 38 and advocate for survivor-centered approaches to address human trafficking and the non-punishment of trafficking victims.
Peacekeeping missions raise awareness on Sexual and Gender Based Violence through events/media campaigns during the 16 Days of Activism against Gender Based Violence.
Missions also worked to strengthen women’s participation in building a protective environment. In Central Africa Republic. 46.5% of the early warning mechanisms supported by MINUSCA compromised at least 30 per cent women; in Mali and Darfur, CRSV survivor networks were established; in Abyei UNISFA enhanced its early warning system by partnering with Abyei Women’s Association in identifying gender-specific triggers and events that have the potential to escalate the local conflict; in Darfur, Sudan, the 54 women-led protection networks established by UNAMID serve as unique examples of how women have helped prevent conflicts and contribute to building a protective environment. MINUSCA’s support included formation of 16 women’s situation rooms and a hotline to strengthen women’s protection during election. In DRC, MONUSCO supported women’s organizations to map security threats and hot spots for women and girls, which informed the interventions of security and defence forces and other protection actors.
Through public communications and reporting, peacekeeping operations contributed to raising awareness on conflict-related sexual violence and promoting prevention and the condemnation of harmful stigmatizing attitudes towards victims/survivors. For instance, in South Sudan, UNMISS and OHCHR published a joint public report on access to health for sexual violence survivors that increased attention to the lack of access to sexual and reproductive health. UNMISS and the Government subsequently launched a joint nationwide campaign against stigmatization of sexual violence survivors, which remains one of the key barriers to accessing healthcare. In Mali, for the International Day on the Elimination Against Sexual Violence in Conflict on 19 June 2020, the MINUSMA SRSG joined voices with heads of UN agencies, government representatives and diplomatic missions to publicly condemn CRSV on social media. During the 16 Days of Activism Campaign against Gender-Based Violence, the Deputy SRSG-Political Affairs took part in a live radio debate on the Mission’s efforts to eradicate CRSV.
UNHCR's GBV Policy institutionalizes the commitment to strengthening its advocacy and effective partnership with governments, diversifying partnerships with women refugee-led organizations, supporting localization, contributing to the establishment of GVB inter-agency coordination and combatting unequal gender norms that normalize and legitimize violence against women and girls.
Prevention programming and awareness-raising initiatives are implemented by UNHCR's operations with the aim of addressing all aspects of prevention, including through transforming systems and harmful social norms. Models such as SASA!, EMAP (Engaging Men through Accountable Practice) and ZTVA (Zero Tolerance Village Alliance) have been rolled-out in numerous field operations.
UNHCR has global partnerships with Raising Voices and International Rescue Committee with a focus to increase the capacity of staff working on prevention programming.
UNHCR will partner with Voice Amplified to undertake a project focused on mentoring WLOs on assessment design and data collection to conduct their own analysis of the refugee women and girl priorities and perspectives. This will be coupled with a mentoring initiative to increase WLOs access to funding through donor relations and resource mobilization opportunities. Participants will be included in a global knowledge hub to allow for networking and to further sustain their advocacy and funding opportunities beyond the project lifespan.
UNFPA works largely in implementing prevention programmes that transform gender and social norms, as the root causes of gender-based violence. UNFPA, jointly with UNICEF, led the development of the social norms manual. UNFPA works on comprehensive sexuality education as a GBV prevention strategy in more than 95 countries. In December 2020, under the Spotlight Programme in the Pacific - comprising 11 island states - UNFPA launched the 2020 International Technical and Programmatic Guidance on Out-of-School Comprehensive Sexuality Education, which has created a momentum across the region at the highest possible levels of political and faith-based leadership. In June 2021, UNFPA and the Joint Learning Initiative on Faith and Local Communities organized a webinar with almost 300 attendees, on GBV prevention through CSE and the importance of engaging religious leaders and faith-based organizations.
UNFPA prevention efforts take an inclusive approach by engaging with men and boys and promoting positive masculinities that challenge gender inequality in 107 countries. Similarly, UNFPA implements gender-transformative programmes in 114 regional and country offices across all regions.
UNFPA GBV prevention efforts are guided by the RESPECT framework, co-produced with WHO and UN Women in 2019.
UNFPA, in partnership with other UN agencies and organisations, supports more than 20 countries to implement programmes aimed at eliminating and ending harmful practices.
The Ending Female Genital Mutilation Programme applies a gender-transformative approach to eliminate FGM, through which since 2008 30,182 communities, representing 42.4 million people, have publicly declared the abandonment of the practice, while 35.9 million people have participated in education, sensitization, and social mobilization sessions; and 69.6 million listeners have been reached through radio and TV programmes that promote the elimination of FGM.
The Global Programme to End Child Marriage since 2016 has empowered 7.2 million adolescent girls; provided education support to 500,000 adolescent girls; reached 4.2 million individuals through community dialogue and 31 million through media campaigns; assisted 24,000 facilities to implement adolescent girl-friendly health and protection services; and, enabled 22,000 schools to strengthen adolescent girl-friendly education.
UNFPA is also widely engaged in advocacy efforts and awareness-raising through online and offline activities. UNFPA is partnering with the Center for Women’s Global Leadership to advance the 16 Days Campaign, with a renewed focus on shifting from 16 days of activism to 365 days of accountability. And in advancing the GBV Disruptor initiative and the social media campaign - #IAmAGBVDisruptor.
Following the Generation Equality Forum in 2021, where UNFPA led the Action Coalition on Bodily Autonomy and Sexual and Reproductive Health and Rights, a number of commitments were made to advance bodily autonomy, eliminate harmful practices and end GBV, including to empower women and girls in all of their diversity to make autonomous decisions about their bodies, sexuality and reproduction; and to end child marriage and female genital mutilation by scaling up what works. UNFPA also participates in the Gender-based violence action coalition and it’s committed to strengthen availability of and capacity to use data for ending GBV; to strengthen multi-stakeholder services to support victims and survivors of gender-based violence; and to strengthen prevention of gender-based violence.