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DPI provided communications support for the launch of the Secretary-General’s Campaign “UNiTE to end violence against women”, on 25 February 2008, including generating awareness about the role of the United Nations in efforts to end violence against women. DPI coordinated an inter-agency communications group and produced multimedia information materials on the issue. Guidance on the campaign was disseminated to field offices to ensure that the communications campaign is prioritized. The...
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DPI provided communications support for the launch of the Secretary-General’s Campaign “UNiTE to end violence against women”, on 25 February 2008, including generating awareness about the role of the United Nations in efforts to end violence against women. DPI coordinated an inter-agency communications group and produced multimedia information materials on the issue. Guidance on the campaign was disseminated to field offices to ensure that the communications campaign is prioritized. The Department’s network of UN Information Centres (UNICs), based in over 60 countries, participated in promoting the launch. DPI created a website in the official languages for the launch (www.endviolence.un.org); it issued press releases; it produced several radio stories for the campaign; and highlighted inter-agency efforts to address violence against women. The News Centre, a website for journalists worldwide, issued multiple stories which were picked up by the press. DPI provided live coverage of the launch of the campaign, along with the noon press briefing and the lunchtime panel discussion. The i-Seek Intranet site highlighted the Secretary-General’s Campaign and violence against women issues.Substantial media coverage was generated by the launch of the campaign in the international and regional press. The launch was also covered extensively by influential wire services and national media as well.Along with the broadcast network HBO, DPI co-sponsored film screenings at New York’s New School in April 2008, and included a panel discussion on sexual violence. UNTV produced several television stories that were offered to broadcasters through its series “UN in Action” and “21st Century”, including features on violence against women in Nepal, women’s rights in Rwanda and female infanticide in India. DPI’s quarterly journal UN Chronicle published a story on UNIFEM’s partnership with Avon in order to raise money to fight violence against women. Africa Renewal carried in-depth stories on violence against women focusing on Africa. More than 30 stories were also featured on the high-traffic UN News Centre website, including “Ban leads call for greater efforts to end ‘silent war’ of sexual violence in conflict” and “Time to turn commitment to ending gender-based violence into action – Migiro”.