Prevention, Including Awareness Raising and Advocacy
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New York, NY 10017
Background
Launched in 2017 with an initial investment of over 500 million USD from the European Union, Spotlight Initiative is the United Nations Secretary-General’s High Impact Initiative to end violence against women and girls (EVAWG). Recognized as one of the 12 High-Impact Initiatives – driving progress across the sustainable development goals – Spotlight Initiative represents an unprecedented global effort to address violence against women and girls at scale.
During its first phase (2017- 2023), Spotlight Initiative helped cohere the UN system to implement 34 programmes across five regions. This included two civil society grant-making programmes – established in collaboration with the UN Trust to End Violence against Women and the Women’s Peace and Humanitarian Fund – which helped channel additional resources directly to civil society. By fostering a “One UN” approach under the leadership of the Resident Coordinators at the country level, Spotlight Initiative has leveraged various UN agencies’ complementary expertise, deepened collaboration, and streamlined operational processes, allowing for stronger programme delivery and better results for women and girls.
Through its deep partnerships at country and regional level – including with governments, civil society, faith-based and traditional leaders, academic institutions, media, the private sector, and others – Spotlight Initiative drove significant progress across response and prevention efforts. A strong commitment to meaningful engagement with civil society in particular, including local and grassroots organisations and feminist and women’s rights groups, has been central to the Initiative’s approach, as well. Under its first phase, nearly half of the Initiative’s activity funds were channeled directly to civil society, ensuring local ownership, buy-in, and sustainability of the Initiative's investments. At the global level, the Initiative forged a range of strategic partnerships, including with the Group of Friends, a coalition of 93 UN Member States advocating to end violence against women and girls, and the UN Foundation, which helped launch the WithHer Fund to channel more funding directly to local organizations.
Through its comprehensive approach – working to pass progressive laws and policies, strengthen institutions, deepen prevention programming, improve access to services, and generate data, and by centering partnerships – particularly with civil society – the Initiative has been shown to be 70% to 90% more effective at reducing the prevalence of violence against women and girls than siloed, single-pillar approaches. By aligning its interventions with national and local priorities, Spotlight Initiative works to deepen capacity, political will, and long-term commitment to ending violence against women and girls and advancing gender equality and women’s rights.
Areas of Focus
Unique to the Initiative is a whole-of-society approach that places ending violence against women and girls at the heart of national development priorities and gives local communities the tools they need to address violence in their specific context. The model works to support the development and revision of gender responsive laws and policies; strengthen institutions and data collection on VAWG; promote gender-equitable attitudes and positive social norms, and provide quality services for survivors of violence and their families. It does this work in partnerships with government and, critically, with civil society and women’s movements at every level, enhancing civic space and driving sustainable, transformative change.
ESCWA, in partnership with the Arab Institute for Women at the Lebanese American University, organized a youth arts competition for the 16 Days of Activism against Gender-Based Violence 2020 to address the theme “Life in Times of Emergency.” To accompany the competition, ESCWA ran a social media campaign throughout the 16 Days, which included facts about violence against women during different types of emergencies. The campaign closed with a panel of women’s rights activists from the region discussing different facets of activism during conflict, revolution and transition.
ESCWA provided an academic module on Gender Justice and Violence against Women in the Arab region to the MA programme on Gender Policies and Women's Rights course at the Saint Joseph University of Beirut.
OHCHR has been taking part in the UNiTE Campaign/16 Days of Activism every year with various activities and communications, providing support to field presences through the preparation of key messages and with the organization of joint events with partners.
View MoreOHCHR has been taking part in the UNiTE Campaign/16 Days of Activism every year with various activities and communications, providing support to field presences through the preparation of key messages and with the organization of joint events with partners. Every year, OHCHR commemorates the International Day for Women Human Rights Defenders as part of the UNiTE/16 Days campaign, highlighting the violence they face and the historical and present role they play in conflict prevention, conflict and post-conflict situations. OHCHR has made the case for sustained funding and support for women peacebuilders, including women human rights defenders, organisations, and movements, as an essential prerequisite for addressing and eliminating gender-based violence.
UNODC supported countries in awareness-raising and advocacy for ending violence against women, including:
UNODC established the GLO.ACT Women's Network of Regional Champions against Trafficking in Persons and Migrant Smuggling, composed of female and male gender champions from Afghanistan, Iran, Iraq and Pakistan.
UNODC supported ICAT events to promote CEDAW General Recommendation 38 and advocate for survivor-centered approaches to address human trafficking and the non-punishment of trafficking victims.
FAO has enhanced its efforts to prevent and mitigate GBV through community-driven initiatives, including Dimitra Clubs,
View MoreFAO has enhanced its efforts to prevent and mitigate GBV through community-driven initiatives, including Dimitra Clubs, Farmer Field Schools (FFS), Youth and Junior Farmer Field and Life Schools (YJFFLS), Women’s Empowerment Farmer Business School (WE-FBS), and the Safe Access to Fuel and Energy (SAFE) approach. These programmes empower individuals and foster collective action, effectively addressing gender inequalities and enhancing safety. By engaging both women and men, they create platforms for dialogue, social norms shift education, and shared responsibility, driving positive change in communities and contributing to the reduction of GBV risks.
Peacekeeping missions raise awareness on Sexual and Gender Based Violence through events/media campaigns during the 16 Days of Activism against Gender Based Violence.
Missions also worked to strengthen women’s participation in building a protective environment. In Central Africa Republic. 46.5% of the early warning mechanisms supported by MINUSCA compromised at least 30 per cent women; in Mali and Darfur, CRSV survivor networks were established; in Abyei UNISFA enhanced its early warning system by partnering with Abyei Women’s Association in identifying gender-specific triggers and events that have the potential to escalate the local conflict; in Darfur, Sudan, the 54 women-led protection networks established by UNAMID serve as unique examples of how women have helped prevent conflicts and contribute to building a protective environment. MINUSCA’s support included formation of 16 women’s situation rooms and a hotline to strengthen women’s protection during election. In DRC, MONUSCO supported women’s organizations to map security threats and hot spots for women and girls, which informed the interventions of security and defence forces and other protection actors.
Through public communications and reporting, peacekeeping operations contributed to raising awareness on conflict-related sexual violence and promoting prevention and the condemnation of harmful stigmatizing attitudes towards victims/survivors. For instance, in South Sudan, UNMISS and OHCHR published a joint public report on access to health for sexual violence survivors that increased attention to the lack of access to sexual and reproductive health. UNMISS and the Government subsequently launched a joint nationwide campaign against stigmatization of sexual violence survivors, which remains one of the key barriers to accessing healthcare. In Mali, for the International Day on the Elimination Against Sexual Violence in Conflict on 19 June 2020, the MINUSMA SRSG joined voices with heads of UN agencies, government representatives and diplomatic missions to publicly condemn CRSV on social media. During the 16 Days of Activism Campaign against Gender-Based Violence, the Deputy SRSG-Political Affairs took part in a live radio debate on the Mission’s efforts to eradicate CRSV.
Violence against women and girls and harmful practices are rooted in harmful social norms, beliefs, and attitudes.
View MoreViolence against women and girls and harmful practices are rooted in harmful social norms, beliefs, and attitudes. To address this, Spotlight Initiative supported prevention strategies that promoted equality and inclusion, including campaigns to end violence against women and transform harmful social norms, beliefs, and attitudes, as well as educational tools.
For example, the Initiative helped develop the mobile app Secrets of Sary Kol, an innovative approach to the prevention of child or forced marriage in Kyrgyzstan. Co-designed with adolescent girls, the game improves players’ understanding of child marriage as a crime, offers suggestions of how to support those encountering child marriage, and raises girls’ confidence to refuse forced unions and make independent decisions. Selected as a finalist in the international competition Games for Change, Secrets of Sary Kol has raised awareness on child or forced marriage and promoted a shift in attitudes and behaviours on gender equality and violence against women and girls in Kyrgyzstan.
Engaging men and boys is a critical strategy for changing behaviours and ending violence against women and girls. With the Initiative’s support, nearly 6 million men and boys have received information on positive masculinity, respectful family relationships, and non-violent conflict resolution. Additionally, over 8,000 villages and communities across 17 Spotlight Initiative programmes have established advocacy platforms to promote gender-equitable norms, attitudes, and behaviours.
Over the course of the Initiative, over 800 campaigns — organized through events, social media, TV, newspapers, and radio — were launched across 32 countries, reaching an audience of nearly 384 million with locally designed messages and behaviour change methodologies. Additionally, over 6 million people participated in community dialogues supported by the Initiative, fostering change at the community level in harmful social norms, stereotypes, and behaviours over time.
In Niger, for example, following the African Girls Summit in 2021, the feminist organization Fada de Filles (Girls' Fada) was founded, with the Initiative’s support. A "Fada" is a community space for dialogue, decision-making, and solidarity traditionally reserved for men and boys. Spotlight Initiative supported young girls to “appropriate” this concept and create their own space to raise awareness, and publicly advocate for social norm change. In the spirit of peer-to-peer mentoring, the "Fada des Filles" brings together young girls from various professional and academic backgrounds who lead discussions on a range of intersecting issues - including female genital mutilation, gender-based violence, menstrual hygiene management, and climate change and disaster risk reduction - and advocate for gender responsive solutions (i.e. solutions that center gender equality). These girls serve as role models and "elders" for other young girls and boys, helping to transform social norms and promote gender equality in their communities over time.
In Honduras, the Cure Violence model was implemented in areas that had a high prevalence of gang wars and trafficking networks. It focused on changing norms through community dialogues, with violence interrupters spending more than over 43,000 hours working with various community members to change social and gender norms over time. Through this work under the Cure Violence model, violence interrupters averted nearly 1,800 volatile incidents involving more than 724 women and girls across 25 neighborhoods in the Choloma and San Pedro Sula areas of Honduras. Out of the total cases managed, nearly 65 per cent of them involved the prevention of femicide.
UNHCR's GBV Policy institutionalizes the commitment to strengthening its advocacy and effective partnership with governments, diversifying partnerships with women refugee-led organizations, supporting localization, contributing to the establishment of GVB inter-agency coordination and combatting unequal gender norms that normalize and legitimize violence against women and girls.
Prevention programming and awareness-raising initiatives are implemented by UNHCR's operations with the aim of addressing all aspects of prevention, including through transforming systems and harmful social norms. Models such as SASA!, EMAP (Engaging Men through Accountable Practice) and ZTVA (Zero Tolerance Village Alliance) have been rolled-out in numerous field operations.
UNHCR has global partnerships with Raising Voices and International Rescue Committee with a focus to increase the capacity of staff working on prevention programming.
UNHCR will partner with Voice Amplified to undertake a project focused on mentoring WLOs on assessment design and data collection to conduct their own analysis of the refugee women and girl priorities and perspectives. This will be coupled with a mentoring initiative to increase WLOs access to funding through donor relations and resource mobilization opportunities. Participants will be included in a global knowledge hub to allow for networking and to further sustain their advocacy and funding opportunities beyond the project lifespan.
Following UN Action’s publication ‘Early Warning Indicators of CRSV Matrix’, which lists the early warning signs that allow prompt action to prevent instances of CRSV, and its socialisation in-country, UN Action developed and launched the Framework for the Prevention of CRSV, which serves a
View MoreFollowing UN Action’s publication ‘Early Warning Indicators of CRSV Matrix’, which lists the early warning signs that allow prompt action to prevent instances of CRSV, and its socialisation in-country, UN Action developed and launched the Framework for the Prevention of CRSV, which serves as guidance to better understand what it means, and what it takes, to prevent conflict-related sexual violence at its onset (primary prevention) and to prevent further harm from happening once it has occurred (secondary prevention). UN Action piloted the roll-out of the Prevention Framework in Ukraine in 2023, and is anticipating further implementation in other situations of concern.
UNFPA works largely in implementing prevention programmes that transform gender and social norms, as the root causes of gender-based violence. UNFPA, jointly with UNICEF, led the development of the social norms manual. UNFPA works on comprehensive sexuality education as a GBV prevention strategy in more than 95 countries. In December 2020, under the Spotlight Programme in the Pacific - comprising 11 island states - UNFPA launched the 2020 International Technical and Programmatic Guidance on Out-of-School Comprehensive Sexuality Education, which has created a momentum across the region at the highest possible levels of political and faith-based leadership. In June 2021, UNFPA and the Joint Learning Initiative on Faith and Local Communities organized a webinar with almost 300 attendees, on GBV prevention through CSE and the importance of engaging religious leaders and faith-based organizations.
UNFPA prevention efforts take an inclusive approach by engaging with men and boys and promoting positive masculinities that challenge gender inequality in 107 countries. Similarly, UNFPA implements gender-transformative programmes in 114 regional and country offices across all regions.
UNFPA GBV prevention efforts are guided by the RESPECT framework, co-produced with WHO and UN Women in 2019.
UNFPA, in partnership with other UN agencies and organisations, supports more than 20 countries to implement programmes aimed at eliminating and ending harmful practices.
The Ending Female Genital Mutilation Programme applies a gender-transformative approach to eliminate FGM, through which since 2008 30,182 communities, representing 42.4 million people, have publicly declared the abandonment of the practice, while 35.9 million people have participated in education, sensitization, and social mobilization sessions; and 69.6 million listeners have been reached through radio and TV programmes that promote the elimination of FGM.
The Global Programme to End Child Marriage since 2016 has empowered 7.2 million adolescent girls; provided education support to 500,000 adolescent girls; reached 4.2 million individuals through community dialogue and 31 million through media campaigns; assisted 24,000 facilities to implement adolescent girl-friendly health and protection services; and, enabled 22,000 schools to strengthen adolescent girl-friendly education.
UNFPA is also widely engaged in advocacy efforts and awareness-raising through online and offline activities. UNFPA is partnering with the Center for Women’s Global Leadership to advance the 16 Days Campaign, with a renewed focus on shifting from 16 days of activism to 365 days of accountability. And in advancing the GBV Disruptor initiative and the social media campaign - #IAmAGBVDisruptor.
Following the Generation Equality Forum in 2021, where UNFPA led the Action Coalition on Bodily Autonomy and Sexual and Reproductive Health and Rights, a number of commitments were made to advance bodily autonomy, eliminate harmful practices and end GBV, including to empower women and girls in all of their diversity to make autonomous decisions about their bodies, sexuality and reproduction; and to end child marriage and female genital mutilation by scaling up what works. UNFPA also participates in the Gender-based violence action coalition and it’s committed to strengthen availability of and capacity to use data for ending GBV; to strengthen multi-stakeholder services to support victims and survivors of gender-based violence; and to strengthen prevention of gender-based violence.
As part of the 16 Days of Activism against Gender-based Violence yearly campaign, UNODC promoted several awareness-raising initiatives, including:
View MoreAs part of the 16 Days of Activism against Gender-based Violence yearly campaign, UNODC promoted several awareness-raising initiatives, including:
- Algeria: launch of a short movie with famous male influencers expressing support to women victims of violence
- Namibia: launch of the National Namibian Gender Base Violence Database. Developed with the support of UNODC, the Database uses administrative data to track the outcomes of a reported case along the multisectoral continuum of care, to its criminal process outcomes.
Other activities:
- UNODC in collaboration with Mauritania organized a campaign in Mauritanian high schools to combat unconscious gender stereotypes and create vocations to the professions of defense, security, and justice among young Mauritanian girls.
- UNODC organized three awareness-raising sessions on Prisoner and Human Rights for Women and Juvenile Inmates with the Sindh Prison Department in Pakistan.
- Cambodia: UNODC raised awareness on support available for victims though a six-month public information campaign.
- Mexico: UNODC joined the conversation on how sport can be a vehicle towards gender equality in the podcast Cancha Naranja, tu espacio seguro. This podcast addresses the different strategies to eradicate violence and gender inequalities both on and off the playing field.
Within the framework of the joint programme “HAYA: Eliminating violence against women in the West Bank and Gaza Strip”, UNODC conducted an awareness-raising campaign that promoted essential services available to victims and survivors of gender-based violence in the State of Palestine. The Office also organized six awareness-raising workshops for service providers dealing with survivors and victims of violence.