DPI worked to promote the Secretary-General's Campaign, focusing on raising awareness of violence against women globally; mobilizing public opinion to urge decision-makers to implement or change policies, in order to end violence against women; and generating awareness about the role of the United Nations in efforts to end violence against women. DPI’s network of UN Information Centres (UNICs) actively participated in promoting the Campaign at the national and regional levels, including through work with governments, students and civil society. UNICs organized media workshops, panel discussions, performances, photography and art exhibits, as well as film screenings. DPI also worked to further develop a visual identity for the campaign, as well as a campaign slogan and poster, a campaign ideas brochure, and a brochure setting out the campaign’s Framework for Action. The campaign website was updated on a regular basis in the six official UN languages.
A segment on domestic violence, entitled Austria: Showing the Red Card, was completed for the “21st Century” television series, and new radio programmes on ending violence against women and promoting gender equality were produced.