For the 16 Days of Activism against Gender Violence, UN Women led the UNiTE campaign’s global call for action to “Orange the World in 16 Days” and at least 49 countries reported “Orange the World” events and activities. The hashtag #orangeurworld was used by 13,360 users in 24,516 tweets, which reached 37.1 million followers and created 175.8 million impressions. The hashtag #16days was used by 36,422 users in 78,476 tweets, which reached 76.64 million followers and created 519.6 million impressions. This is a new record and exceeds by far last year’s numbers.
UN Women’s social mobilization initiative, Say NO – UNiTE to End Violence against Women, transitioned to social media platforms and penetrated online conversations with information and digital advocacy by actively engaging over 130,000 people on Facebook and Twitter and partnered with more than 900 civil society organizations.
At regional level, under the leadership of UN Women, and in close collaboration with a number of agencies, the United Nations Country Teams have mobilized governments and civil society, women's and young people organizations, people from the world of art, culture and sports, the media, the private sector, faith-based organizations, women and men from diverse backgrounds around the same cause, to end violence against women and girls. Adherents to the SG Campaign include more than 20 State institutions in Costa Rica, Colombia, Guatemala and Mexico; the States of Mexico and Morelos, and the Superior Justice Court of Chiapas (Mexico), the city of Quito (Ecuador), the Government of Almeria (Spain) and the Latin American Union of Municipalities (UIM). Regional institutions such as the Central American Parliament (PARLACEN), the OAS Inter-American Commission on Women (CIM/OAS) and the Council of Ministers of Women of Central America (COMMCA), have also joined the SG’s campaign.
The Asia Pacific UNiTE secretariat widened and deepened regional partnerships, including with youth, which were critical in the unprecedented expansion of Orange Day, a Campaign initiative which reached at least half a million people across the region in 2013.